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Copywriting / 8 posts found

Truth About USP & Copywriting

In-Print Salesmanship 101: “Copywriting Course from the Trenches” Issue #1 From: Dexter Paglinawan From Way Up High City of Pines (OSB, BC) Start – 5:17 PM (April 4, 2013) Hey there…

How Marketing Stories Make Business Winners

“If you want to catch a whale, you need a big bait; if you want to catch the mass’ attention, you need a story…” People are naturally curious Once something gets our attention…

Kam “ZeroFatz” Jennings Interviews Dexter Paglinawan

If you’ve been following me for a while, you know I mention Kam “ZeroFatz” Jennings every now and then Reason being, he’s just one cool, awesome, helpful, real guy Amidst…

Marketing Secrets: How to Create a Killer Customer Avatar

I f you want more sales, creating your customer avatar is one of the most important business foundation you can implement. It just makes sense to be “having a dialogue” with them,…

“We Sell or Else” (David Ogilvy) | Direct Response Tips

There’s a very special reason why I wanted you to watch this. Here, legendary adman David Ogilvy talks about the two worlds of advertising: direct response, and general advertising……

#1 Reason Why Your Ad Could Fail in the First Place

Do you why your ad could fail in the first place? I bet it’s not what you think. It’s not about how beautiful your ad is (yes that’s important)… it’s not even how good…
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