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Copywriting / 8 posts found

Truth About USP & Copywriting

In-Print Salesmanship 101: “Copywriting Course from the Trenches” Issue #1 From: Dexter Paglinawan From Way Up High City of Pines (OSB, BC) Start – 5:17 PM (April 4, 2013) Hey there…

How Marketing Stories Make Business Winners

“If you want to catch a whale, you need a big bait; if you want to catch the mass’ attention, you need a story…” People are naturally curious Once something gets our attention…

Kam “ZeroFatz” Jennings Interviews Dexter Paglinawan

If you’ve been following me for a while, you know I mention Kam “ZeroFatz” Jennings every now and then Reason being, he’s just one cool, awesome, helpful, real guy Amidst…

Marketing Secrets: How to Create a Killer Customer Avatar

I f you want more sales, creating your customer avatar is one of the most important business foundation you can implement. It just makes sense to be “having a dialogue” with them,…

“We Sell or Else” (David Ogilvy) | Direct Response Tips

There’s a very special reason why I wanted you to watch this. Here, legendary adman David Ogilvy talks about the two worlds of advertising: direct response, and general advertising……

Boost Your Headline “Emotional Marketing Value” | Free Tool

Reaching people in an deep and emotional way is key to your marketing success. And your headline is unquestionably the most important piece of ‘ad’ you use to reach prospects. This…
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