“Dexternizing” at Alex Jeffreys VIP Coaching w/ Half Year Salary

Bam, bam bam!

There I was, pounding away at my keyboard...

...like a crazy mongrel about to pounce on its prey.



My wife laughed, and asked - "can you make that face again?"


I simply said, "That's my fighting face on", then burst out in laughter.

I was drafting the upsell offer and sales page for my upcoming product launch... my first, actually.


It's my 6th week of group coaching call with Alex Jeffreys that night...

I wanted to finish anything I could "within the box" (a term we use inside the coaching program) so I have something to show Alex, for him to critique.


Lo, and behold...

...I was able to finish a rough draft of my "upsell" page... and even managed to add a "downsell" page to that.


And I was proud of myself.


10pm came, and the call started.

As usual, Alex went into his zone...

...noticing areas of improvement for his students, call after call.

It was past 1am when my turn came (I always choose to be part of the middle-last batch of the call)...

...and what happened on that call is a moment so glorious, it motivated me to blog about this whole coaching thing.


But before I share the important lesson I realized during that call...

...let me tell you how this all started, first.


(you 'gotta hear this story)



It was June 31, 2015.

Out of curiosity, I got myself scheduled for an interview (for a coaching program), a few days prior.

And there I was, waiting for the call.


This is where a string of "interesting" events started to happen.

First, a quick jab from fate --- I walked out of my room for a bit (while waiting for the call)...

...I came back to find out I missed it on Skype... by a minute, or so.

I messaged Naomi, the lady on the other line... and we were able to connect a call.

Problem solved.

We talked for about an hour.

Actually, she let me talk for the most part --- I was the interviewee anyway :)

She asked me about myself, where I was in terms of my business, what my plans were, when I knew about Alex Jeffreys, and a lot more...

It was not like a "formal" interview, but a warm friendly conversation.


I actually enjoyed the chat...

...because I was able to reflect on "why I still haven't given up on the full-time internet marketing dream"...

...despite the, more or less, seven years of just mediocre results.


Though I'm able to replace (and make a little more, for less effort) than what a regular nurse (which I am... or was, by the way) would make here in the Philippines...

...I still felt I was missing something.


And that call with Naomi was monumental - a wake up call, if you will.

I learned that I'm still doing this internet marketing thing, so I can "outdo" myself...

...and reach something massive enough...

...so I can go out here in our country, and invite more people to this amazing world of internet marketing.


I really believe internet marketing could help a lot of people here, like it helped me.
I'm telling you this so that you understand where I'm coming from...

Because I know how it feels to be the small guy, deep in debt, responsibilities piling up, & prying eyes upon every move you make...

You see, before working as the accidental "Ad man" for the #1's...

Before publishing my first book AWESOME ASS...

And before creating my very first (now cult-like) viral infomarketing video that got 'ripped and re-uploaded' gaining over 1M total views in less than 3 weeks...


I was one of those stupid kids who needed a lesson in life.


At twenty-three, I found myself about quarter of a million peso in debt.

(...due to some bad business deals, with shameless animals who prey on other people --- oh, I hate the acts these scums pull).

I was poorer than the beggars of the streets.

I knew I was f*cked.

And I had to do something...

I was deeply screwed.

I remember getting a "demand" letter from an attorney, asking me to pay up.

And all I can do was cry.

What else can I do?

I've already sold stuff I was able to buy while I was doing good in an earlier business.

I was so low I had to sell my beloved bass guitar.

My one and only favorite up until this day...

...the 'axe' that served me during my band's stint at the 'Strawberry Woodstock'...

...the 'axe' I used when we played live on the radio for the first time...

...the 'axe' I recorded our first song to air on the radio with.


I left home at that time (soul searching, they say).

And to add to my emotional paranoia depression...

...despite being a licensed nurse, I tried doing odd jobs here and there.

(experienced being a waiter, a guitar teacher, a laborer, a dude playing in a band to get paid...

...I sank my teeth to whatever I could, I did some side 'rackets' whose names I can't even recall... even ALMOST resorted to selling illegal stuff).


But still, it felt that whatever I did was not enough.


That's where everything I learned about selling face to face, speaking to people in public, and (most importantly) internet marketing and copywriting kicked in...

These skills became my ticket to get under Philippines' #1 success coach's wing...

...as his in-house internet marketing guy and copywriter...

...where I spent about a year, doing hardcore work.


That's where I experienced one of my best in-the-trench marketing "practices" I had --- fun, exciting, challenging days where I learned so much.

Love those days!

(except for the long commute --- bleh!)


Then, I received a news that I was finally becoming a dad.

So, I quit my job and moved back to our small town (the City of Pines).

From there, I started offering the marketing services (copywriting, website creation, graphics & writing services, social media, etc.) me and my wife do... wrote my first ever published book... started ticking off my debt...


And from there, my road to recovery.

It was not easy, and still is not complete (we all want something better, if possible, right?).

But I'm telling you --- "marketing" saved me.
Now, enough drama...

...and back to the interview with Naomi.


After telling her my story, she told me the good news.

I was qualified for the coaching program.

(turns out Alex don't work just with anyone, and this call with Naomi was part of the screening process)

The "end" part of the call went like I expected... except for one thing: the price of the coaching program.

You see, before scheduling the call will Naomi, I filled out an "initial screening survey" --- and one question there went something like "how much I had that I could spend to grow my business"...

...and I answered $500 --- $500 that was originally part of the "budget" for the hospital bills we have to pay when my wife gives birth.

It was her "due" week that time.

So, when Naomi dropped the actual coaching program's price... I had to think fast.

It was mooooore than $500.

The price was actually about "half a year's worth salary from my previous work"...

And oh boy...

...for me, with a baby on the way, and another one (a 2y/o) running around with needs of her own...

...that amount is substantial.

But I had to think fast...

Will I "gamble" my funds, and go for the dream?

My gut feeling told me "YES, go for it".

I actually wanted to.

But part of me was fighting against the idea - it's an unplanned spending, after all.

I asked if there's a way for me to reserve my slot.

Good thing, Naomi helped me out.

I deposited a small amount... and told Naomi that I'll pay the rest the next day using my brother's credit card.

So there, I had 24 hours to ask my brother if I could use his card and just pay him with cash (he was out of town, coming from Singapore if I'm not mistaken, so it was kind of a challenge reaching him).


The next day came - July 1st.

And instead of hearing from my brother, we got a different news...

"My wife was about to give birth..."

...the exact moment I wrapped up a call with a client of mine...

...two hours before my next call with Naomi (where I would be paying the remaining balance).

There was no internet in the hospital we were in... so, that call did not happen on Skype.

But to my surprise, my cellular phone rang and there was Naomi on the other line.

We couldn't complete the transaction that time (error about the bank rejecting the transaction)...

It happened for two or three more tries, on different days (I was held up for a few days in the hospital... so I wasn't really in the best position to 'fix' it).

Anyway...

At that time, I was already feeling ashamed, especially for taking Naomi's time, and almost gave up...

(thinking that the "universe" probably doesn't want me to undergo this coaching program after all --- yeah, stupid, I know)

But she stayed patient with me.

Then, the payment finally came thru.

And I was in!


My first call happened on July 9... I remember the date because it was my older daughter's 2nd birthday.

I love that call.

It was my landmark - my personal gesture of committing to a greater mission.

(oh boy, let me tell you right now that writing "that" last sentence frightens me to the bones)

Anyway, since that coaching call, I can say that I've picked up a lot of "precious ideas" inside our members area and succeeding live calls...

...like specific tricks to get out of the "shiny object syndrome", and how to effectively layout your plan of action.

(sorry, I can't tell the specifics... I had to sign a non-disclosure clause to be in the program)

To make the most of the program, I decided to continue a project that I left hanging 2 years ago.

And you know what...

...I've made more progress in the past 1 and a half month being on the AJIC program.
Now...

Back to the 6th coaching call I had with Alex (and the monumental realization I got from it)...

Like I said, there I was... excited, and proud.

I was feeling good that I've made progress.

It was past 1am... and my turn was up.

First, I showed Alex my "main offer" sales page...

...and immediately he spotted areas to improve.

Alex then told me to send his team an email (thru Lloyd, a.k.a. Pedro, who is an amazing guy, by the way), so that he can get back at me and send me a link to a sales page I can model.

Afterwards, I asked Alex to check my upsell "sales page and offer"...

...remember, the one I "proudly" drafted that day?

Yeah...

Brace for it...

My idea "bombed".

There and then, Alex noticed a big issue about the "offer" I had.

To cut the long story short, and to get straight to the lesson...

What I originally thought was a good idea for my upcoming launch, actually had a major flaw.

And if I continued on that path, I could've lost a lot of time, money and effort in the first launch...

...which could actually be the cause why it could fail --- and me throwing a major tantrum, and giving up on my internet marketing dreams.


I'm really glad I took that leap of faith and enrolled in Alex Jeffreys VIP Coaching program.

The dude has just been helpful, week after week... even if he's feeling bad.

(I remember the time when Alex had this injury from doing a 4-minute plank... he kept making these funny "aaahh ahhh ahhhh" (ouch) noises during one call... it was hilarious ^_^)

Anyway, I feel that he cares for his students' success... and he's not just gonna sit there and let you smooth talk your way out --- he's gonna tell you where you fall short, where you are doing good, and what to do (and to ignore) next to move forward.

The community, my classmates, have been nothing but amazing - helpful, friendly, and courageous.

We hangout at FB... and I find it a good addition to the experience.


Now, what's the important sliver of thought that occurred to me during my 6th coaching call with Alex Jeffreys...

It's simple really...

"Having a coach experienced enough to guide you, and point out things you're not able to see immediately can save you a lot of time, effort and money in the end..."

It can even save you from abandoning your dream.

Would I recommend the program to others?

Well... yes, and no.

If you think that being on the program is gonna be easy and would not take time and energy (just like the other push button shiny objects out there)... don't bother enrolling.

But if you have a mission to build a real business...

...the kind that you could grow into for years...

...if you're serious about creating something better...

...if you're willing to trade in the time and effort to make your dreams real...

Then this program is for you.

And that's it.

How about you, what other shortcuts can you recommend, aside from getting a coach?

What other challenges are you facing that's stopping you from taking a leap of faith... and doing what you need to conquer your goals?

Comment below and let's start a conversation.

This is it for now...

...Dexter, "Dexternizing" at Alex Jeffreys VIP Coaching program, signing out.


P.S. Just for fun, I thought I'd show you the "Hi, hello I'm Dexter... nice to meet you" video I made for the FB group.

Also, here's the "Headline Swiss-Knife Method" sales letter I'm working on right now - http://dexterpaglinawan.com/headlineswissknifeplr
Hey there buddy, care to share what's on your mind?

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