How to Get Affiliates to Promote Your Product (First Product Launch Confessions)
In fact, you want to get more... so you could sell more shit on your first ever product launch, correct?
Well buddy, if you answered yes - you better sit the f*ck down because...
Although gurus of today have been “newbies” in the past – you have to understand that time and circumstance change
Back in the days of wild west IM days, there were only a handful of people doing launches – making it easier to get affiliates to jump on board
But as I’m writing this, there’s a launch happening everyday – and it’s not uncommon to see five to six figure launches on a regular launches
It’s just the law of supply and demand… it’s a natural occurrence in life and we can’t escape it
Get your thinking cap on
And pay good attention
If you’re like me…
You probably have NO idea YET “how those affiliate traffic could make or break your launch” – not until you open cart during your launch
I’m telling this because I’ve seen with my own eyes how some of my coaching program classmates would schedule their launch, only to report that they made no sale…
That no affiliate sent traffic their way
Yes, it’s depressing… even for me who’s just watching on the side-lines
make or break your launch"
...I can tell that my execution of the launch (including the affiliate recruitment) have a lot of room for improvement… only if I knew better
So, in this post, I’m gonna reveal to you my “affiliate recruitment” experiences during my first launch…
…in hopes you get an idea how a no-name, no-money, no-reputation dude went about it, and what things do I think I should have done to make it better
My point is, today, affiliates have so much option to choose from – it is a real necessity to really be able to catch their attention
You have to understand – I’m a regular guy with a regular product
It’s not like I have a breakthrough money making system, plugin, software, or app with a tried and tested funnel
No EPC’s to brag about, and no screenshots of my name in leaderboards
During my first product launch, affiliate recruitment was the most challenging part I had to go thru
Here’s a video I did reflecting how I felt at that time:
No matter how much gurus claim their program, or software, or course would make affiliates gather in horde to promote for you --- it does not happen that way, not for the majority anyway
If you’re doing this for the first time, affiliate recruitment requires time and effort (money if you’re hiring an established affiliate manager)
That’s just how it is
Half-assed work gives half-assed results
So don’t half ass your affiliate recruitment if you want decent results
With this in mind, the first thing you need to get affiliates to promote for you is…
Develop a Good Foundation, Within
First and foremost, there are basic common sense principles you must understand
This is important because some people you’re gonna be in touch with (during the recruitment process) are gonna be DICKS – and if you’re not prepared, they will wear you down, emotionally and psychologically
This is my JV recruitment video – I used the actual process of recording this as part of my mental preparation:
You just have to be cool about it
If you encounter bad apples with bad attitudes, comments, and all… just move on
• Do you want getting spammed?
• Would you accept friend requests from strangers who don’t even introduce themselves via private message?
• Do you want all the information about a product launch given to you at once (so you save time)?
• Would you promote a product that doesn’t fit your list?
Maybe, it’s just that the timing is not good (they may be already committed to promoting other products, or maybe they have their own launch happening of the same day or week)
So, just continue nurturing the relationship for the sake of the future
If you want to be in this business for the long haul, act like it
Start networking even if you don’t have a product yet (and plan on continue, even after your launch)
With these foundations, you’re good to go, mindset wise
Most of the time, I’d hear first time product launchers this question:
Do you send a Facebook message?
What do you say?
Let me give you three examples first, then I’ll wrap them up so we could answer the questions above
Let’s get to the meat of this sharing – the “how to” part with examples
The things I did to recruit my affiliates
Good day, and a quick sorry for the disturbance :)
Congrats again for the new child... I hope you are still able to rest well hehehe
(my 2 y/o and 3mos old girls are giving me that sleep challenge hehehe)
I don't want to keep you too long, so let met get to the reason I'm writing...
I am 14 days from product launch as of right now (October 24th)...
...and I’d like to get the news under your radar.
Just in case, I’m giving you 100% commission across the funnel.
The product is on the IM/PLR niche (I'm giving PLR to my Udemy Course)...
...and the sales page is well made with doodle VSL (I was coached by 7-figure Alex Jeffreys).
I also created a great JV tools page (I really think you will enjoy it... it has banners, forum signature, graphics, 21 different email swipes to choose from, a ready made "bonus pack" and more...) to make it easier on affiliates.
We're also running an exciting one-of-a-kind leaderboards contest called "FIRST LAUNCH10" (The BIGGEST Leaderboards Bragging Rights for 2015 - more info over at the JV page).
I would absolutely love if you would promote :)
Here are the details:
Sales Page: http://headlineswissknifemethod.com
The JV tools page: http://headlineswissknifemethod.com/jv
I also want to give you access to the product, so you can know first hand it's well done.
Review Copy: xxxxxxxxxxxxxxxxxxxxxxxx
(Note: Aside from the existing mp3 and videos recorded with my voice... I've also contracted a professional radio DJ to do a professional voice over of the course... and it's coming and gonna be uploaded a week before the launch)
If you need any help please feel free to contact me anytime.
Peace and much respect,
P.S. Apologies if my approach is direct as this is the first time I'm doing this :)
If I've offended you for some reason and don't want to be bothered again, please simply tell me you're not interested. But if you are interested but fully booked on your calendar, you can tell me "next time" - and I'll update you again if we get something happening again.
If you want "in" and you have questions, or if you want for us to work on an "exclusive bonus" that would align our offer better for you audience, kindly contact me and we can arrange for that. Thanks
I exchanged messages with him first
(once or twice, I think – he’s kinda hard to get hold of at that time as his wife just gave birth)
And even before that, I was “liking and commenting” on some of his posts on FB
But frankly, I was hesitant about sending Ian that message (above)
I mean – inferiority complex and all
I’m glad I pressed the “send” button, though
(Note: Also, I don’t know if it helped that I’m Filipino like Ian, too)
This happened weeks (even a month) before my launch
Then, I found him on Facebook and we got connected
Of course… the very first conversations revolved around me thanking him for his good stuff on YouTube – just genuine pat on the back
Eventually, I asked him if he could take a look at my “What’s Inside the Golden Can” JV video – from the perspective of a video guy
I did not ask him to “promote me” – but I asked for his opinion
He gave me his thoughts, and conversed a few more times
He got to know a little more about me, and me a little more about him - that built our relationship further… not some magical bromance type, ok, but you get what I mean, right? lol
Then, one day, I watched another video of him… and when I got the chance to chat with him again, I showed him my “FIRST LAUNCH10” characters IN RELATION to that video on his channel that I just watched
That moment was the point Kam verbalized (something along the lines of) he felt that I was serious about this “IM thing” – that I was putting on the ‘work’
Later on, Kam told me my “What’s Inside the Golden Can” video helped in getting him to notice me
Kam has become a good friend, and a mentor for me –before my launch, he’s one of the people who kept encouraging and validating my work
Trust me – having people like Kam, generous and ‘true’ people, is a BIG ingredient for success in my books
Treasure those people (shoutout to my SEO ninja friend Carl Ocab... go claim SEO Philippines bro lol... and graphics ninja friend Jeremiah V - for the encouragement boost during my launch)
Converse with them genuinely
Be of value to them as well
Because for every story, there is always a beginning - and this was mine in my affiliate recruitment journey
This is important because getting that first affiliate starts your momentum
It gives encouragement, and tells you it’s possible
So, here’s how it all started
First, I joined some FB groups related to “product launches”, and “JVZoo” (the platform where I was launching)
From there, I observed who got the “eyes of the market” in my niche
Yeah – I’m in the IM (Internet Marketing) niche
But we have to go deeper than that
So, I looked for people in the internet marketing PLR niche (because there are other PLR categories, like self-help PLR, etc)
I don’t know if it’s fate or what, but I saw Justin Opay – and we are both Filipinos
I sent him a Facebook friend request – WITH A MESSAGE
And from there, we got the chance to talk more often on SKYPE (hint – go get Skype, it’s free)
He introduced me to his business partner Sajan (and other people, too, actually)
Again, I communicated with Sajan thru Skype
Eventually, they said they’d promote for me
Even though they already said they’d promote for me, I still made a video testimonial for them
That’s an example of ‘following thru’ on your relationship
You do this so they actually promote for you
BECAUSE even though some people ask ‘affiliate approval’ for your product, that does not mean they will promote
Up until now, I still communicate with Justin and Sajan on a regular basis... and also, I now do some doodle videos for them - cool, right
(since people have been asking... some my favorite PLR releases from Justin and Sajan would be Facebook Marketing Excellence, Video Marketing Excellence, and Twitter Marketing Excellence)
Now that I've given you three examples of how I approached some of my top affiliates, time to move deeper...
I plan on creating and releasing a report about my “FIRST LAUNCH10” - it should contain details about how I got the other people on my leaderboard, too... and more
(I'm thinking of giving it away for free, but only if you like it... and I see people are interested. So please let me know by leaving a message on the comment box after this post)
“How Do You Contact Affiliates”
Do you email them? Do you send a Facebook message?
What do you say?
Because affiliates are real people – this means they have unique needs as well
Different strokes for different folks, like they say
Others would appreciate the slow and steady when contacted…
…while the others want all the links and info straight away
This may not be the case all the time, but if you happen to approach someone with the wrong method, some could really be total douche-bags with their method of telling they don’t want your approach
(I even made a special report just for this dude’s list, just to apologize because he did not like my method of approaching him… BUT he just ‘seenzoned’ me – you know, when they see the Facebook message you sent them but they just leave it at that? I think that’s worse than getting a “no” lol)
So, be prepared – in case you encounter this…
Just move on
Sadly, I can’t tell which method would work for whom
You just have to "guesstimate" which approach to use for different peeps
Anyway, let’s move on to…
Affiliate Recruitment Realization I Wish I Knew and Did Before My First Launch
Even before you complete your product, start building relationship with other people
The best way to do that is to give them something
A written or a video testimonial could be a start
If you’re tech or graphics savvy, offer your services to quality affiliates for free
(I even paid a guy on fiverr to get a logo done for someone, and I did not stop there – I enhanced the logo myself, even threw in an FB page design, all just for the purpose of networking)
I think audio recordings could be done faster
The faster you can create audio greetings, the more you can make, thus… the more you can contact
In the end, the “game of numbers” is still relevant
Pointers I wish I knew before I pushed with my launch
Now, this is not some made up theory
I learned this from one internet marketing ninja (now a friend) named John Marquez
(I’ll tell you more about him in the future – watch out, he’s the real deal… among the real deals)
Here’s the short tour to this ‘j’enius approach
...and then drive some traffic to your offer
(yep, back to basics... back to vanilla... back to actually putting in some work - buddy, you're reading my blog... you know the very beautiful word "work" would come out, right?)
Let me tell you about two drawbacks, up front:
a. You’ll spend some money, maybe about $100 (not one time payment, though… if you could get a regular $5-10 daily budget, you’re good to go)
b. Another drawback, your product launch could be pushed a few weeks because of this
BUT even with these two banana challenges, you have to know there’s a lot of advantages if you do what I’m about to reveal to you
Advantage numero uno - this is a good way to optimize your sales page and funnel
While “networking” with more experienced affiliates, ask for their opinion about how you could improve your sales page
And use what they teach you in doing split tests to your sales page
You can get “affiliates involved in your launch process” by doing this – report to them if your metrics have raised, especially if you used the technique they shared
In some sense, they get some ownership about the project… so they’re more likely to support it
I can’t guarantee a 100% - but a certain percentage of the potential affiliates you contact will
Advantage numero dos – you get a chance to create better email swipes
As you build your list… you can already test out the emails you’re gonna offer as swipes for your affiliates
Again, these emails would stack up to the “stats” you could mention while recruiting affiliates
And I tell that because I can guarantee only a small population will actually do this
How can I tell?
Well, even I missed to do this, so, damn
Advantage numero tres – you give ‘advanced value’ to your prospective affiliates by promoting for them
According to my ninja friend, if you could build a list of about a thousand (or two, if I remember correctly), you could start promoting for other people as well
Again, that makes you easier to ‘spot’ among the pool of other product creators wanting to recruit your prospective affiliate
Doing this shows you’re a different beast of a first time product launcher
Additional work, I know…
But guess what --- work pays lol
There you go
A few tips from my first product launch confessions
I hope you got valuable answers to the question on how to get affiliates to promote your product
Philippines’ City of Pines